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Rendez-vous grab the audience
A good introduction is important both for the audience and the speaker. The audience will be more perceptive and appreciative if they understand what the speaker is undertaking. An introduction should be graceful, witty and fun... fun to hear and fun to give – it should put the forthcoming speech into context. Dale Carnegie in his book, The quick and easy way to effective speaking, developed the T-I-S Formula: T stands for TOPIC. Start by giving the exact title of the speech. I stands for IMPORTANCE. Explain how the topic is of particular relevance or interest to the group. S stands for SPEAKER. List the speaker’s qualifications, particularly those related to his/her topic. Give the speaker’s name distinctly and clearly.
<B>Some Dos: </B>
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If there is a panel of speakers the introductions should be handled in the same way.
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Applying the T-I-S formula should ideally take between 45 and 60 seconds.
Some Don’ts: The presenter is not the show but the speaker is. The presenter is only the vehicle and the grease to make everything run smoothly.
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Do not reveal the contents of the speech.
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No surprises with “canned jokes” on the speaker.
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Try not to use clichés. They are tiresome, worn-out boring phrases. (It gives me great pleasure…It is a privilege to introduce to you…)
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Don’t memorise the introduction. Use small cards and peek before you open your mouth.
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Call the speaker to the lectern with proper pronunciation of the name and lead the applause.
About the presenter, James C. Humes rightly points out: “When you prepare, it shows that you care”.
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