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Men want facts while women seek guidance
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Men want facts while women seek guidance
Internet users share many common interests, but men are heavier consumers of news, stocks, sports and pornography while more women look for health and religious guidance, a broad survey of US Web usage has found. The study by the Pew Internet & American Life Project to be released yesterday finds men are slightly more intense users of the Web. Men log on more frequently and spend more time online.
?Once you get past the commonalities, men tend to be attracted to online activities that are far more action-oriented, while women tend to value things involving relationships or human connections,? said Deborah Fallows, a research fellow at Pew and author of the report. A larger number of men surf the Internet for pleasure, with 70 percent acknowledging they go online to pass time, compared with 63 percent of women. Men are more likely than women to listen to music, view Webcams and pay for digital content. But women are catching up in several areas measured by the survey, and intensive use by younger women suggests some of the gaps will continue to narrow.
Already, women are heavier users of e-mail, often going beyond the matter-of-fact responses of male correspondents to use e-mail to share stories, solve issues and reach out to a wider network of friends and family. Both genders look to the Web as a font of information and as an efficient communications tool, said Fallows in an interview. Overall, the percentage of men and women who use the Web are nearly equal. Roughly 68 percent of men and 66 percent of women report making use of the Web.
Over the past decade, men have proved more willing to engage in riskier encounters or transactions, such as joining chat rooms, bidding in online auctions or trading stocks. Auctions attract 30 percent of men versus 18 percent of women. In addition, 21 percent of males confess to looking at porn online compared with just 5 percent of females, the Pew survey has found.
This area is notoriously difficult to measure and may be underreported by survey respondents, Fallows said. Meanwhile, 74 percent of women seek health or medical information online, far more than the 58 percent of men who do so. Thirty-four percent of women seek religious information from the Web versus 25 percent of men. Such differences mirror gender differences in the offline world, Fallows noted. Men go online more frequently, as 44 percent use the Web several times daily versus 39 percent of women. Partly this reflects their greater broadband access, requiring less time to wait for dial-up connections.
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