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Keira Knightley trumps Kate Moss with Coco Chanel

28 avril 2006, 00:00

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For Keira Knightley, sweet success smells a lot like Chanel. The recent Academy Award nominee has been tapped to succeed Kate Moss as the newest face of the French fashion house’s Coco Mademoiselle perfume. Knightley will begin appearing in print and TV ads for the fragrance in 2007. “I am really proud to have been asked to work with such an iconic house as Chanel and thrilled to follow the extraordinary women who have been associated with it before,” said Knightley, who now joins Nicole Kidman, Catherine Deneuve and Johnny Depp’s paramour, Vanessa Paradis, in the ranks of Chanel girls. “Keira’s elegance, beauty and modernity are but a few of the qualities that parallel the iconic faces featured in legendary Chanel fragrance campaigns,” the brand’s artistic director, Jacques Helleu, said in a statement. While terms of the deal were not publicly disclosed, British media value the contract at upwards of $1 million. The naming of the 21-year-old actor as the new face of Coco Mademoiselle confirms the nearly two months of rumors that Moss, was on the verge of being replaced.

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