“You cannot speak of the ocean to a well-frog, nor of ice to a summer insect” <B>- Chung Tzu</B>

A presentation has three (P) components – the presenter (speaker), the presentation (speech) and those present (audience).

It is the presenter’s job to make the audience want to listen. A motivated dynamic and well-groomed presenter will be seen as more credible than one who is dull. The positive attitude builds a rapport with the audience, who needs to feel that he cares about them.

A well-prepared presentation should be tailored to fit the audience. A proper audience analysis by the presenter will assure that you give the right speech to the right audience. The more you know your audience, the better you can meet their needs. A prepared presentation delivered to an ill suited audience can have the same effect as a poorly prepared presentation delivered to a better suited audience. They may both receive a frosty and chilly reaction.

An audience is composed of many different groups. Trying to satisfy all the members in the audience is heading for a crash. You should engage your audience immediately with a powerful, relevant opening that includes THEM. Your objective is to help, motivate and inspire the audience and your goal is to benefit them. Thus, if you are well prepared, you are ready even to meet those few individuals who are not ready to support your presentation.

Some tips to engage the audience.

Be at the venue early to greet some members of the audience. It is easier to speak to a group of friends than to strangers.

Choose a “representative” audience member: either the most important “decision-maker’ or one representing the majority.

Build a sympathetic rapport with the audience. Make a few references about their local colour - town, company etc.

Good presentation is a matter of good manners. Be courteous and respect codes of ethics.