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Moms seek advice from ?Net Granny?

11 septembre 2007, 00:00

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No more waking up your mother in the middle of the night to ask what to do with your bawling baby.

These days, advice, handholding, and understanding are just a mouse click away thanks to an explosion of online resources that are helping new moms cope with some of the challenges of motherhood ? the screaming babies, the stifling isolation. ?Sometimes it?s 3 am, and my baby is crying and I want some advice,? said Suzann Moskowitz, 30, mother of one-year-old Jacob. ?I know that if I log in, there are people who are going through the same thing. I don?t feel as alone.?

From blogs and self-help web ites to message boards and sites that drop moment-by-moment tips on what?s happening during your pregnancy, Internet resources for parents have made the travails of motherhood slightly less terrifying. ?What?s happened over the last few years is the landscape has broadened,? eMarketer senior analyst Debbie Williamson said. ?There?s a lot of mommy blogs, mommy blog ad networks and social networks specifically for moms.?

Some 61% of moms use the Internet multiple times each day, according to eMarketer figures from DoubleClick Performics and Microsoft research. About 98% of parents, men and women, are online, according to a January 2007 survey by Nickelodeon.

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