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Microsoft launches Xbox 360 in Europe
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Microsoft launches Xbox 360 in Europe
Microsoft had around 300,000 of its new Xbox 360 games console available for its European launch yesterday, a Microsoft executive said. Industry analysts? estimates of 300,000 Xbox 360s available at launch ?were not far removed from reality,? said Chris Lewis, the Microsoft executive responsible for the Xbox in Europe, in German weekly financial newspaper Euro am Sonntag. Xbox 360s sold out in many US stores after the launch there on November 22 and are still in short supply, with the console selling at a premium to its $ 400 retail price on Internet auction sites.
Lewis said it was possible the console would sell out at its European launch too. The console is the first new non-handheld machine in four years from a major manufacturer, and Microsoft aims to deliver up to 3 million units within three months of launch. Rivals Sony and Nintendo aim to release new consoles in 2006. Microsoft is offering two versions of the Xbox 360. The basic ?Xbox 360 Core System? sells for $ 300, while a $ 400 version has a removable hard drive and can play older Xbox titles. Most buyers were expected to purchase the $ 400 model.
Microsoft, which is virtually tied with Nintendo for second place in the $ 25 billion global video game market behind Sony, has said it aims to sell 2.75 million to 3 million Xbox 360s in the next 90 days. Microsoft launched the Xbox in 2001, well after Sony delivered its best-selling PlayStation 2 to the market. This time, Microsoft executives say they have an edge by launching well ahead of main rival Sony.
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