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On the communication highway

23 janvier 2006, 20:00

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lexpress.mu | Toute l'actualité de l'île Maurice en temps réel.

?I liked the contact and kindness of the people too?. Not surprising perhaps, this comment on Mauritian people, from a woman who has specialized in the communication field. Graduating from Sciences Po, with a postgraduate diploma in Communication, this Frenchwoman began a brillant career at Electricité de France, where she worked for eight years in the communication department. In Mauritius, she went on working for the Commission de l?océan Indien for the promotion of a regional environment programme, funded by the European Union, and was successively employed by De Chazal Du Mée, the Mauritius Commercial Bank and now the Mauritius Sugar Producer?s Association, after three years in Canada, at the Institut de l?Energie et de l?Environnement de la Francophonie in Québec.

A rich experience, as she acquired knowledge in various scientific sectors. In the meantime she had got married to a Mauritian in 1996.

The communication job visibly needs passion, commitment, and an awareness of how much we can learn from others. «We must never under-estimate what other people have to offer. You learn much in that department. You have always to exchange with employees, employers, with other enterprises.?

So, as a communication specialist, what could be her view of journalism in Mauritius? The press is ?very lively. There is still pluralism. There are bigger countries where this is hardly the case. Think of the Hersant monopoly in the French regional press not so long ago.? The only drawback lies in the lack of training. ?Anyway, information means freedom. People become free when they know about their rights? And communication is pure information, while marketing seeks only to sell, sometimes at the expense of the good itself. Hubert Beuve-Méry, former boss of Le Monde said once: ?Objectivity is a disinterested subjectivity.?

Similarly a communication agent has to have a perfect knowledge the subject with which he or she is dealing. Then,if the work is well done, the percentage rate of reading of enterprise newsletters for example can pass from 5 to 90 %.

When working for the Commission de l?Océan Indien, her first job here, Carole's attention was especially drawn to the future of coral reefs and of the ?parcs marins?. ?As a small island economy, the importance of the preservation of the environment in Mauritius is so crucial.?

The communication highway is full of opportunities that can enrich. So, in 1999, Carole went with her family to Canada, to the Institut de l?Energie et de l?Environnement de la Francophonie in Québec. The information processed there is intended for heads of governments.

In 2002, she was employed by De Chazal Du Mée: and as such worked for the Mauritius Commecial Bank. ?I discovered very interesting people, far from the stereotypes associated with the staff of the sugar industry or of the bank. Here we are working hard to save the industry. It is in this kind of situation that you see the true nature of people.?

Carole, who has two children, is now involved with the Soroptimist association over a project on citizenship education in collaboration with similar organizations in Québec, Mali and Belgium for reinforcement of women in the political field. "There is always so much to achieve - it never stops.?

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